Case Studies

Client: IDT, Piscataway NJ

Product: Call Back service applications

The Challenge:
translate and record an application in 23 languages

In February 2000, IDT expanded, offering call back services in 23 countries. This meant that their applications had to be translated, recorded and digitized into German for Austria and Germany, Portuguese for Brazil and Europe, Euro French, Polish, Russian, neutral Spanish, Mandarin, Flemish, Swedish, Urdu, Italian, Singhalese, Turkish, Greek, Danish, Norwegian, Saudi Arabian Arabic, Punjabi, Tagalog, US Male, UK female and UK child. Language syntax and grammar were key concerns. Interestingly, one of the most challenging aspects of this project was the voice of the UK child. A British child living in the US would quickly lose their British accent, making updates sound inconsistent.

The Solution:
IDT needed to find an experienced, reliable vendor who could consolidate and manage all the elements of this complex multi-language project. They chose The Great Voice Company. Our expert team of native translators met the challenge, producing flawless scripts in the target languages that met the specific criteria set by IDT and their customers in the target countries. Once the translations were completed, the scripts were recorded with native professional speakers at our studios just outside of New York City. Finding qualified talent in the NY metro area is much easier than trying to find Tagalog in Tennessee or German in Georgia. While some companies choose to record overseas, we find this method unacceptable. Bringing the talent to our studio allows us to manage the project efficiently without sacrificing quality or sending costs through the roof. And the UK child? Our solution was unique. We turned to Broadway and found not one but three talented young American actresses for our client to choose from. They chose an amazing little girl who was able to reproduce a British accent on cue with uncanny accuracy and maintain it throughout a 20 page script. Thus, the client will be assured a consistent accent in future updates.

The Benefit:
Our project manager worked closely with her counterpart at IDT to assure a timely, accurate and cost effective roll-out. Through its partnership with The Great Voice Company, IDT was able to rapidly and efficiently expand its worldwide presence and be assured that this presence would reflect an accurate knowledge and sensitivity to the customs and preferences of users in all of their target countries. In addition, IDT can quickly and easily update and expand its applications with just one call to The Great Voice Company.